Rue Maghreb 2.0 : What steps can Rue Maghreb take in order to engage with communities around the world effectively and authentically?

Rue Maghreb has been something that I have been working hard on for the past year. This project that went from an independent study to a brand has brought me to many realizations about the world we live in, and I'm glad to be given the opportunity to work on this right at school. If you have no idea what I'm talking about, look at my AP from last year! 

Last year was packed with collaborations with street artists from Morocco, reaching out to organizations to donate to back in countries like Morocco, Algeria, Tunisia, and Libya, but most importantly, I began forming the community that I wanted Rue Maghreb to be all along.  Social media interaction was beginning to happen!  Members of our community posting their latest purchases from our site, commenting on any photos we posted, sharing photos on their stories for their followers to see, direct messaging us about how our community has made them feel like they have a little outlet to go to when they miss being back home! This is what I wanted Rue Maghreb to be all along. Being able to see the power of social media right before my eyes, and how you can virtually take someone to nostalgia.

This year, Rue Maghreb announced a new member to the board, Meriem Sadoun. Meriem is someone who is motivated to continue and enhance the Rue Maghreb mission. A hard worker that only wants to best for our brand, and sees the same future as me. Rue Maghreb is not just a brand, but will eventually turn into an organization that gives job opportunities for people in El Maghreb. The problem in our countries currently, is that we have a lot of civilians with degrees in medicine, law, dentistry, etc. but there are no job opportunities available. My goal is to help with that process and spark job opportunities for the public, and a handful of other projects in potentially ten years from now. A question of mine has been, what steps can Rue Maghreb take now in order to eventually become an organization of our own? Community is something very important to us because without a community, there is no one truly backing us up on our mission and goals. We see that by launching these lines, it's not only getting people excited to purchase from us, but it's also educating the pubic on Maghreb culture and also starting up conversations with people who are misinformed. Meriem and I began working on a line for this year called 3ala Rasi which basically translates to "the crown over my head". 3ala Rasi is a metaphor we are using for our ancestors. We think of our ancestors as being something we are not only proud of, but something we share with the world everyday. We hold ancestry above others standards. Carrying out our ancestry to our future children, grandchildren, and future generations is our mission. This line will commemorate important activists in the Maghreb region, spark old traditions in a modern light, and more.

Authenticity is something we try to capture within our brand, and we want our website to translate that. My guiding question for this project was, What steps can Rue Maghreb take in order to engage with communities around the world effectively and authentically? If you want culture to reflect on your brand effectively, you have to be authentic about it. Our website will be a platform to share thoughts and ideas, blog about traditions, recipes, clothing, and so on. A place to shop, but feel nostalgia. Take you back to the souk (marketplace), roam through El Maghreb virtually while capturing the true meaning of our mission statement throughout the experience. Rue Maghreb is taking the steps it needs to take now in order to turn into something bigger. We are currently working with someone who will managing the way we choose to look at marketing on social media. We are partnering with artists from Jordan and Spain on this project in order to build relationships with others and share work others from both parts of the world. Something that we have added to Rue Maghreb is a section called "Rue Maghreb & Friends" which basically works with local or foreign artists who may be from the Maghreb diaspora or not, may be Women business owners, or anyone who is in line with our mission.

Click the link that will send you to a presentation I have created a presentation that goes more into the idea of Rue Maghreb 2.0 visually!

To conclude, I think that we are currently headed to the right direction in carrying out Rue Maghreb's mission. But most importantly, I think Rue Maghreb is taking the right steps in working towards becoming an organization in the future. Rue Maghreb is progressively becoming a platform that sparks community engagement, and this community can help create job opportunities for our countries back home. Sparking opportunities for both sides of the world, the Western & Maghreb world. 3ala Rasi will launch April 3rd, including our new site, and we are so excited to see what this year looks like for Rue Maghreb 2.0.

Website: Ruemaghreb.com
Instagram: @rue.maghreb