Sunday, May 16, 2021

12 Hours of Endurance: Rue Maghreb

For my second unit of the last term of my humanities course, Endurance, I dedicated twelve hours to a project I was passionate about completing. As many of you know, I have a clothing brand that I have been able to work on for about three years now. I decided to dedicate twelve hours of work towards my brand in order to answer the question: How does interaction allow for more people to believe in Rue Maghreb’s mission that impacts my personal mission? “ In other words, how can we attract more people to the page?  My personal mission is to invite nostalgia in my life to not forget where I came from or where I’m going. This was all under the state of Katabasis which means "epic convention of the hero's trip into the underworld." In other words, entering a state of critical part of a journey and rising up from it. I was able to develop a sort of "vlog" style video that allows you to enter a part of the process and see it for yourself. From communicating with some clients who didn't really get our message to communicating with some influencers who didn't get back to us to translating documents, etc. Here is my work below! 

 

 LOG/TASK PLANNER 




VLOG 


Special thanks to:

Loubaba Boury - Social Media Director (Rue Maghreb)
Souhaib Jaafari- Communications Manager (Rue Maghreb)

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